The E-Myth
by Ryan Loos on Dec.03, 2009, under General, Small Business
I have been reading the book The E Myth by Michael Gerber. Michael talks about how as a business owner we have three different personalities, technical, manager and entrepreneur. Often a business fails because we do not learn how to let all three of our personalities work together. The best business owners use all three personalities in conjunction with each other. The entrepreneur set the goals, the technical accomplishes the goal (does the dirty work) and the manager oversees the goal, making adjustments along the way. After, reading these chapters describing this relationship, I now have a whole new perspective on how to run my business and how to help other businesses by letting each of these personalities have control. Most of the time a business fails due to the technical personality taking over, lacking in vision and management. We as business owners need to work in our business, but we also need to work on our business.
